Single Blog

1. Introduction

One of the most useful platforms designed for e-commerce stores is Shopify, where you can list products, manage payments, and ship the products. It allows you to create and modify an online store to sell your products using web, mobile, in-person, pop-up shops, and social media.

On the other hand, billions of people use YouTube to explore, watch and share videos worldwide. YouTube has quickly become a popular spot for people to view videos or find tutorials on how to do something. It is a platform where people can also advertise to grow their business online. Now imagine combining these two successful platforms to take your marketing goals to a high level. The good news is that YouTube has announced a partnership with Shopify to further accommodate their users and merchants. In this new partnership with Shopify, it has expanded to the world of e-commerce.

2. Shopify and YouTube Partnership

Shopify has now become a platform for video content creators. You can integrate your online store directly with YouTube and receive all the benefits. The integration of YouTube and Shopify will allow brands to create their own channels on YouTube and sell their products on the platform. This partnership is an excellent use case for brands to get in front of new customers. Brands can now reach out to a more diverse audience with a quick and easy solution. It will also allow YouTube creators to sell their products directly on Shopify’s website. With this new partnership between Shopify and YouTube, merchants and creators now have a powerful way to connect with consumers in an engaging way.

Shopify’s director, Amir Kabbara mentioned that this partnership will help increase conversion rate and the gross merchandise volume for the business. Shopify’s customers and marketers can easily use YouTube content with their platform now. This allows the user to create videos with Shopify’s built-in tools and upload them directly onto YouTube for customers to view. Users will have access to the cool features this integration brings and can take full advantage of it. Read on to find out how the Shopify and YouTube integration works and the benefits it offers.

3. How the Integration works

Follow these easy steps to integrate your apps.

1. a. Authenticate Shopify and YouTube.

b. Pick one of the apps to start off the automation process.

c. Select a resulting action from the other app.

d. Pick the data you want to send from one app to the other and you are done.